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Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Side 1860 Munich Signs Deal With Sportingbet

Second Bundesliga club 1860 Munich has signed a new sponsorship deal with online betting provider Sportingbet to become the team's official betting partner starting with '14-15 season (1860 Munich). ... EPL side Southampton announced the return of its official away supporters’ travel club with Princess Coaches. Throughout the forthcoming season, fans will be able to purchase away match tickets and book travel all in one place, either via the club’s website or in person at the stadium (Southampton). ... Worcestershire County Cricket Club announced a partnership for '14 with Hills Ford, which has come on board as the club's official automotive partner (WCCC). ... Portuguese football champion Benfica has "renewed a commercial partnership" with Repsol. Under the renewed contract, Benfica club members "will continue to save" around €5 ($6.70) on average per month on Repsol fuel (SOCCEREX, 7/22). ... Caribbean Premier League cricket team Barbados Tridents "confirmed American carrier JetBlue Airways as the official airline of the Twenty20 franchise." The deal "will see Tridents players sporting the JetBlue logo on their team jerseys for the remainder of the competition" (TRINIDAD EXPRESS, 7/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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