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SBD Global/July 23, 2014/Marketing and Sponsorship

Ligue 1 Side Evian Partners With Mediterranean Cruise Operator MSC Crosieres

Ligue 1 side Evian has agreed to "a major sponsorship deal with MSC Crosieres," according to SOCCEREX. Evian "will wear the Mediterranean cruise operator’s logo" on the front of its matchday shirts and training wear for the next three seasons. MSC Crosieres "will also have a range of other branding rights, putting its name to a VIP area at the Parc des Sports, and will run special promotions for Evian supporters." The financial terms of the deal "were not released" (SOCCEREX, 7/22).
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