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SBD Global/July 23, 2014/Events and Attractions
Commonwealth Games Organizers Expecting Opening Ceremony To Attract 1.5 Billion
Published July 23, 2014
TECH SHOWCASE: Brand experience agency Jack Morton Worldwide has been tasked with creating a "technology showcase for BP" during the Commonwealth Games, according to Kim Benjamin of EVENT MAGAZINE. The agency "has also been tasked with conceiving, planning and delivering" the Games' Opening Ceremony. The ceremony, scheduled for Wednesday at Celtic Park, involves "2,000 cast members, who will perform in front of an audience of 40,000." More than 1 billion people are "expected to watch the event on television" (EVENT MAGAZINE, 7/22).