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Marketing and Sponsorship

Nike Tells Brazilians To Forget World Cup, Look Forward To Rio Games In 60-Second Film

With the country "still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory" at the 2016 Rio Games, according to Alex Brownsell of MARKETING MAGAZINE. The 60-second film "tells viewers in Brazil that 'tomorrow starts now,'" with clips of athletes such as sprinter Ana Claudia Lemos, basketball players Leandro Barbosa and Anderson Varejão and volleyball players Clara and Carol Salgado (MARKETING MAGAZINE, 7/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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