Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, "has signed a three-year deal to be the title sponsor of the Indian Super League," according to IANS.
With this sponsorship, the "much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League.'" Hero CEO & Managing Dir Pawan Munjal said, "Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup." Backed by the All India Football Federation, the Hero Indian Super League "is set to usher a new era of football in India." Featuring eight new clubs, the Hero Indian Super League "aims to promote the game of football across India, in the newer markets" (IANS, 7/19