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SBD Global/July 18, 2014/Marketing and Sponsorship

Bundesliga Side Hamburg SV Signs 10-Year Extension With Kit Supplier Adidas

Bundesliga side Hamburg SV and adidas have extended their kit supply deal until '24.
Bundesliga side Hamburg SV "has extended its kit supply deal with adidas until '24," according to the DPA. The financially struggling club, which has liabilities of about €100M ($135M), signed the extension with adidas in April. Depending on the team's on-field performance, Hamburg SV will receive between €40M-€50M ($54M-$68M) over the contract's 10 years. Hamburg SV Finance Dir Joachim Hilke said, "It is a great signal that adidas sees the club's restructuring as a substantial model for the future." The club will officially announce the deal during the Telekom Cup on July 26-27. Adidas will also unveil the club's new jersey at the official announcement (DPA, 7/17).
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