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SBD Global/July 18, 2014/Marketing and Sponsorship

12BET Becomes Official Shirt Sponsor Of English Premier League Side Hull City

Global sports betting brand 12BET confirmed a two-year sponsorship of EPL side Hull City Tigers. The sponsorship is the largest in the club’s 110-year history and will run until the end of the '15-16 season. The 12BET logo will be featured on the front of the club’s shirt. The sponsorship also comes as the club embarks on its first ever campaign in a European competition (Hull City). The PA reported the seven-figure deal represents a 60% "increase on its previous deal with Cash Converters." It also represents the first major overseas investment since Owner Assem Allam "saw his plans to change the the club's name from Hull City to Hull Tigers quashed" by an FA panel (PA, 7/17).
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