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SBD Global/July 17, 2014/Marketing and Sponsorship

Jack Wolfskin Extends West Brom Deal After Threatening To Quit Following Controversy

One of EPL side West Brom's sponsors that threatened to withdraw its support during the Nicolas Anelka "quenelle" saga earlier this year "has signed a new deal with the club," according to Ian Parkes of the London DAILY MAIL. Outdoor clothing, footwear and equipment specialist Jack Wolfskin considered ending its sponsorship of Albion "'as one option' as the debate rumbled on during January over a controversial gesture made by Anelka." Anelka "was handed a five-game ban" and fined £80,000 ($137,000) following an independent regulatory commission hearing, after which West Brom immediately suspended the striker. With the matter "now laid to rest," Jack Wolfskin has agreed to a one-year extension of an agreement that started at the beginning of the '13-14 campaign (DAILY MAIL, 7/15).
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