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SBD Global/July 16, 2014/Marketing and Sponsorship

South African Airways Signs Three-Year Sponsorship With SASCOC

South African Airways announced its commitment to supporting the South African Sports Confederation and Olympic Committee (SASCOC) to "deliver Team South Africa to various global multi-coded sporting events with immediate effect and continuing through to Rio 2016 Olympic and Paralympic Games," according to SPORT 24. The announcement, which comes "just ahead of the 2014 Commonwealth Games in Scotland," was made at a press conference held in Johannesburg. The three-year sponsorship is "in the form of air tickets, which enables participating athletes and officials to fly to various sports destinations in the 2014-2016 period leading up to the Rio Olympic and Paralympic Games." SASCOC president Gideon Sam said, "The issue of travel is always a vital part of our planning and strategy here at SASCOC" (SPORT 24, 7/15).
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