Menu
Marketing and Sponsorship

South African Airways Signs Three-Year Sponsorship With SASCOC

South African Airways announced its commitment to supporting the South African Sports Confederation and Olympic Committee (SASCOC) to "deliver Team South Africa to various global multi-coded sporting events with immediate effect and continuing through to Rio 2016 Olympic and Paralympic Games," according to SPORT 24. The announcement, which comes "just ahead of the 2014 Commonwealth Games in Scotland," was made at a press conference held in Johannesburg. The three-year sponsorship is "in the form of air tickets, which enables participating athletes and officials to fly to various sports destinations in the 2014-2016 period leading up to the Rio Olympic and Paralympic Games." SASCOC president Gideon Sam said, "The issue of travel is always a vital part of our planning and strategy here at SASCOC" (SPORT 24, 7/15).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/16/Marketing-and-Sponsorship/SASCOC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/16/Marketing-and-Sponsorship/SASCOC.aspx

CLOSE