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SBD Global/July 15, 2014/Media
More Than 34 Million Viewers Watch Germany-Argentina World Cup Final On ARD
Published July 15, 2014
IN THE U.K.: In London, John Plunkett reported a peak TV audience of more than 20 million viewers "watched Germany's thrilling extra time win over Argentina in the World Cup final -- the vast majority of them on BBC1." The game was seen by a peak of 16.7 million viewers on BBC1 at 10:30pm. Another 3.8 million viewers "were watching at the same time on ITV, a peak audience across both channels of 20.5 million." BBC1's audience was down on the '10 final, Spain's 1-0 win over the Netherlands, again in extra time, which averaged 12.7 million viewers across the entirety of the BBC's coverage. ITV "was up, albeit marginally, from 2.8 million." Sunday's match averaged 14.9 million viewers on BBC1, and 3.6 million viewers on ITV, "a ration of around four to one in favour of advertising-free BBC1." (GUARDIAN, 7/14).
IN SPAIN: The EFE reported Kantar Media revealed that in Spain, 12.6 million viewers tuned in to the match during extra time, which translated to a 67.6% market share. The game's audience during the first 90 minutes reached 10.69 million viewers (EFE, 7/14).