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SBD Global/July 10, 2014/Media

World Cup Semifinal Matchup Sets New Ratings Record As More Than 32 Million Tune In

German public broadcaster ZDF "set a new ratings record for its broadcast of the World Cup semifinal match between Germany and Brazil," according to Manuel Weis of QUOTENMETER. A total of 32.57 million viewers tuned in to watch Germany's "blow-out victory." The number "surpassed the previous record" of 31.1 million viewers, which was set during the 2010 World Cup semifinal game between Germany and Spain. ZDF recorded a market share of 87.8% for its broadcast on Tuesday night. In the target demographic 14-49, Germany's 7-1 victory obtained a market share of 89.3% while an average of 14.45 million viewers tuned in (QUOTENMETER, 7/9).
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