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Marketing and Sponsorship

Virgin Atlantic Caribbean Airlines To Sponsor Two Caribbean Premier League Teams

Virgin Atlantic Caribbean "is sponsoring not one but two teams" in this year’s Caribbean Premier League, according to NATION NEWS. The airline "is sponsoring" the Antigua Hawksbills and St. Lucia Zouks. Virgin Sales, Marketing & Corportate Manager Andre Bello said, “We wanted to have an opportunity with even more cricket enthusiasts." The five-week CPL tournament begins on Friday in Grenada, where the Hawksbills will play the Guyana Amazon Warriors. In addition to the team sponsorship, Virgin "will be sponsoring the Zouks’ and Hawsbkills’ Man of the Series competition for fans" (NATION NEWS, 7/9). The ST. LUCIA TIMES reported two-wheeler automobile company Hero will be the presenting sponsor for Barbados and St. Lucia. Hero "has been a major sponsor of world cricket over the past two decades" and was a "Global Partner of the ICC World Cup, staged across the West Indies in 2007." Barbados is part-owned by actor Mark Wahlberg. England's leading int'l run-scorer, Kevin Pietersen, will take the field for St. Lucia this year (ST. LUCIA TIMES, 7/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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