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SBD Global/July 10, 2014/Marketing and Sponsorship

Virgin Atlantic Caribbean Airlines To Sponsor Two Caribbean Premier League Teams

Virgin Atlantic Caribbean "is sponsoring not one but two teams" in this year’s Caribbean Premier League, according to NATION NEWS. The airline "is sponsoring" the Antigua Hawksbills and St. Lucia Zouks. Virgin Sales, Marketing & Corportate Manager Andre Bello said, “We wanted to have an opportunity with even more cricket enthusiasts." The five-week CPL tournament begins on Friday in Grenada, where the Hawksbills will play the Guyana Amazon Warriors. In addition to the team sponsorship, Virgin "will be sponsoring the Zouks’ and Hawsbkills’ Man of the Series competition for fans" (NATION NEWS, 7/9). The ST. LUCIA TIMES reported two-wheeler automobile company Hero will be the presenting sponsor for Barbados and St. Lucia. Hero "has been a major sponsor of world cricket over the past two decades" and was a "Global Partner of the ICC World Cup, staged across the West Indies in 2007." Barbados is part-owned by actor Mark Wahlberg. England's leading int'l run-scorer, Kevin Pietersen, will take the field for St. Lucia this year (ST. LUCIA TIMES, 7/8).
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