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SBD Global/July 10, 2014/Marketing and Sponsorship

Serie A Side Atalanta Set To Sign Shirt-Sponsorship Deal With SuisseGas

Serie A side Atalanta is "set to announce a multi-year front-of-shirt sponsorship deal with SuisseGas," according to SOCCEREX. According to Italian press reports, Atalanta has "agreed to a deal running to the end of 2015." The natural gas firm’s logo "is set to replace that of Axa Insurance on the front of the first team’s playing jerseys, as well as those worn by reserve and youth teams." SuisseGas "already has a significant footprint in European soccer, having sponsored both Inter and AC Milan last season." A front-of-shirt sponsorship of this type in Serie A "is likely to be worth a seven-figure sum annually" (SOCCEREX, 7/9).
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