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SBD Global/July 9, 2014/MediaPrint All
The Int'l Champions Cup preseason football tournament in the U.S., organized by Relevent Sports, has secured "additional broadcast deals for this year's edition in multiple territories," according to SOCCEREX. Mediaset España has acquired the "live rights to all matches, as well as additional highlights programming, in Spain and Andorra." Mediaset's free-to-air channel Telecinco will show "certain fixtures live as part of the deal." Abu Dhabi Media's Abu Dhabi Sports network has acquired the "multi-platform rights covering North Africa and the Middle East, while Chinese state broadcaster CCTV will show all matches as well as highlights on its CCTV 5 sports channel." Further deals have "also been struck by Catalyst Media Group, the tournament's exclusive worldwide media rights partner, with DTV in Turkey; Sport 1 in the Netherlands; Fox Sports in Australia; CTN TV in Cambodia; and BRTC in Belarus." The tournament begins July 24 in Toronto and ends at Miami's Sun Life Stadium on Aug. 4 (SOCCEREX, 7/7).
The Advertising Association's annual forecast for the U.K. ad market has improved thanks to "strong TV and radio advertising in Q1" and the expectation that the World Cup will contribute a "significant boost" in the second quarter, according to Simon Nias of CAMPAIGN LIVE. The latest AA/Warc Expenditure Report shows that TV spot ad revenue grew 6% in Q1 to £1.1B, while radio advertising was up 5.7%. With the economy showing "sustained growth" and the World Cup expected to contribute to a "significant boost" in TV advertising revenue in Q2, U.K. advertising as a whole is "now forecast to grow" 6% in '14 and 6.7% in '15. AA Strategy Dir Karen Fraser said, "This latest set of data shows the importance of global events such as the World Cup to advertising spend in the U.K. Following a positive start to the year in Q1, Q2 is set to be a strong quarter for the sector, buoyed by the tournament." The AA is forecasting a 10.5% TV advertising boost in Q2 followed by a "slower rate of increase" in Q3 as a result of budgets "being brought forward for the World Cup." Year on year, the AA is predicting TV ad growth of 6.5% in '14 (CAMPAIGN LIVE, 7/8).
German public broadcaster ARD "is reportedly interested in acquiring the TV rights for EuroBasket 2015 qualification games of the German national basketball team." The news "comes as a surprise" after ARD recorded only average ratings for its broadcast of EuroBasket 2013. The report suggests that ARD "would not show the games on its primary channel but on its regional channels." In addition, the DBB Supercup "could also become part of the ARD program" (DWDL, 7/7). ... German pay-TV channel Sky Deutschland announced that it "will cancel its sports talk show 'Samstag Live!'" (QUOTENMETER, 7/7). ... Arsenal now has 4 million followers on Twitter. It is the third team in the world -- and the first in the U.K. -- to reach the milestone, after Barcelona and Real Madrid (Arsenal). ... British Eurosport recorded "strong TV ratings for Yorkshire's stages in the Tour de France" with a 60% increase in its average live audience in the U.K. compared to last year's opening weekend in Corsica. Both stages were "broadcast in full for a total of 10 hours live" (ADVANCED TELEVISION, 7/8).