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SBD Global/July 9, 2014/Marketing and Sponsorship

Australian Tennis Player Nick Kyrgios Considers Sponsorship Offers Post-Wimbledon

Deep Wimbledon run has sparked sponsorship interest in Nick Kyrgios.
Australian tennis player Nick Kyrgios' manager has been "sifting through" sponsorship offers from companies keen to cash in on the "Wimbledon world-beater," according to Fleta Page of the CANBERRA TIMES. U.K.-based John Morris returned to Canberra with Kyrgios on Sunday to "navigate the influx of offers after his young charge rose to world prominence, beating world No.1 Rafael Nadal on Wimbledon's centre court." Cars, watches and drink brands "are all keen for the 19-year-old to spruik their goods, but he isn't looking to cash in just yet, and Morris is taking a discerning approach to his young charge." Morris said, "We're not looking for short term gimmicks ... we're looking for partnerships with people looking to come on board and be part of the Nick Kyrgios brand and the Nick Kyrgios journey." Adding to the flood of offers is Kyrgios' "big on-court personality and his grounded family life which make him so marketable." Morris: "If you look at Nick on the court, he's a showman, he's charismatic, he's entertaining, exciting, he plays high-risk tennis and he's got this nickname of 'Wild Thing' and he's got this edgy look and he's very aggressive on the court. But off the court ... he's very grounded, very humble, very much a home bird" (CANBERRA TIMES, 7/8).
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