Menu
Marketing and Sponsorship

Australian Tennis Player Nick Kyrgios Considers Sponsorship Offers Post-Wimbledon

Australian tennis player Nick Kyrgios' manager has been "sifting through" sponsorship offers from companies keen to cash in on the "Wimbledon world-beater," according to Fleta Page of the CANBERRA TIMES. U.K.-based John Morris returned to Canberra with Kyrgios on Sunday to "navigate the influx of offers after his young charge rose to world prominence, beating world No.1 Rafael Nadal on Wimbledon's centre court." Cars, watches and drink brands "are all keen for the 19-year-old to spruik their goods, but he isn't looking to cash in just yet, and Morris is taking a discerning approach to his young charge." Morris said, "We're not looking for short term gimmicks ... we're looking for partnerships with people looking to come on board and be part of the Nick Kyrgios brand and the Nick Kyrgios journey." Adding to the flood of offers is Kyrgios' "big on-court personality and his grounded family life which make him so marketable." Morris: "If you look at Nick on the court, he's a showman, he's charismatic, he's entertaining, exciting, he plays high-risk tennis and he's got this nickname of 'Wild Thing' and he's got this edgy look and he's very aggressive on the court. But off the court ... he's very grounded, very humble, very much a home bird" (CANBERRA TIMES, 7/8).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/09/Marketing-and-Sponsorship/Kyrgios.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/09/Marketing-and-Sponsorship/Kyrgios.aspx

CLOSE