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SBD Global/July 8, 2014/Marketing and Sponsorship

Marketplace Roundup: Swiss Super League Side FC Luzern Extends Shirt Deal With Otto's

Swiss Super League side FC Luzern has signed an early extension with shirt and main sponsor Swiss department store chain Otto's for another two years until June '17. Otto's has been the club's main sponsor since '11 (FC Luzern). ... German 3rd League football club  SG Sonnenhof Großaspach has found a new naming-rights partner for its stadium. The Mechatronik Fahrzeug- und Motorentechnik GmbH has signed on as the naming-rights partner of the stadium for the next five years. The stadium will be renamed the mechatronik Arena (Mechatronik). ... U.S. audio electronics company Bose has signed a sponsorship deal with the Nouveau Stade de Bordeaux, the new stadium being built in the French city ahead of Euro 2016. Bose will become the official sound system of the new 43,000-capacity venue, which is scheduled to open in May (Nouveau Stade de Bordeaux). ... Viagogo has signed a three-year deal with the Professional Darts Corporation. Viagogo will become the official ticket marketplace for the World Darts Championship and Premier League Darts (Viagogo). ... British Swimming is teaming up with the Royal Navy (British Swimming). ... ManU "revealed their new home kit" for the '14-15 season. The red shirts with white shorts will feature the logo of new sponsor Chevrolet "for the first time." It will be worn for the first time against MLS side L.A. Galaxy "as part of the Tour 2014, presented by Aon" (MANCHESTER EVENING NEWS, 7/7).

LEAGUE CHAMPIONSHIP DEALS: League Championship side Millwall has announced a new five-year, seven-figure kit deal with Euroferries Express (Millwall). ... Consulting firm MBi has entered into a partnership with League Championship side Leeds United. The grassroots scheme allows groups of juniors to attend games at Elland Road and take part in matchday activities (Leeds).
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