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SBD Global/July 8, 2014/Marketing and Sponsorship
Report: Nike To End Manchester United Kit Deal At End Of Season As '14-15 Kit Unveiled
Published July 8, 2014
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NEW KIT UNVEILED: ManU took to Twitter on Monday to debut the club's new kits for the '14-15 EPL season, the first year under a jersey sponsorship deal with Chevrolet (TWITTER, 7/7). The red shirts with white shorts will feature the logo of new sponsor Chevrolet for the first time. It will be worn for the first time against MLS side L.A. Galaxy as part of the Tour 2014, presented by Aon (ManU). The London TELEGRAPH reported the button "hidden in the collar is unique to the shirt -- it's red with a black trim and engraved with the club name." Inside the back of the neck is a small label with the message: "Youth, Courage, Greatness." The words "represent the club’s values." On the back of the shirt below the neck "is a black devil from the club crest, and across the back is a series of chevrons in engineered mesh to emphasise the importance of the shape to United" (TELEGRAPH, 7/7).