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SBD Global/July 8, 2014/Marketing and Sponsorship

Crystal Palace Signs Optimal Payments As New Sponsor, Replacing GAC

EPL side Crystal Palace has agreed to a sponsorship with global online payments provider Optimal Payments. The company will have the name of its Neteller service on the front of the team's shirts. Neteller replaces global logistics provider GAC, which has been on Palace's kits since the '06-07 season. Neteller will be the first EPL sponsor with online payments space. Neteller will provide customer service support and deliver merchant objectives. Neteller's key growth markets are in Asia, Africa and the Americas (Crystal Palace). GAC Group Marketing Dir Sean Bradley said, "It is with great sadness that GAC will no longer be shirt sponsor of Crystal Palace Football Club" (CROYDON ADVERTISER, 7/7).
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