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SBD Global/July 8, 2014/Marketing and Sponsorship

Cristiano Ronaldo Launches CR7 Line Of Shirts In Addition To Last Year's Underwear Line

Cristiano Ronaldo "has launched a new fashion website under his CR7 brand, with the Portuguese footballer adding a line of shirts to his underwear range launched last year," according to Alex Brownsell of MARKETING MAGAZINE. Ronaldo unveiled a "premium" range of shirts at the Bread & Butter fashion exhibition in Berlin, alongside an int'l brand website, CR7shirts.com. The shirts, created by N.Y.-based designer Richard Chai, "are the latest phase of Ronaldo’s partnership with Danish manufacturer JBS Textile Group, which launched the footballer’s underwear range last year" (MARKETING MAGAZINE, 7/7).
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