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SBD Global/July 7, 2014/Media
More Than 26 Million Watch Germany-France World Cup Match On ARD
Published July 7, 2014
SATURDAY: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ZDF "recorded close to 14 million viewers for its broadcast of the Netherlands-Costa Rica quarterfinal matchup on Saturday." The game, which started at 10pm, attracted 13.89 million viewers. The number equaled a market share of 58.3%. In the target demographic, the Netherlands' 4-3 win after penalty kicks was watched by 5.77 million viewers and had a 59% share. ZDF's pregame coverage, which started shortly after 9pm, drew 6.29 million viewers. Saturday's early game between Belgium and Argentina attracted an average of 12.34 million viewers and had a 57.2% share starting at 6pm. In the target demographic, Argentina's 1-0 victory obtained a 53.9% share (QUOTENMETER, 7/6).
SILVERSTONE: QUOTENMETER's Sallhoff reported German free-to-air TV channel RTL attracted only 1.7 million viewers to its broadcast of the F1 qualifying session from Silverstone. The number translated into a market share of 17.1%. In the target demographic, the session, which saw Mercedes driver Nico Rosberg securing the pole position for Sunday's British Grand Prix, had a 14.5% share (QUOTENMETER, 7/6).