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SBD Global/July 7, 2014/Media

More Than 26 Million Watch Germany-France World Cup Match On ARD

More than 26 million viewers "tuned in to watch the World Cup quarterfinal matchup between Germany and France on German public broadcaster ARD," according to David Grzeschik of QUOTENMETER. The game, which started at 6pm, attracted a total of 26.25 million viewers on Friday. The number translated into a market share of 85%. In the target demographic 14-49, Germany's 1-0 victory was watched by 10.25 million viewers and obtained a 87.3% share. The pregame coverage, which started at 4:05pm, attracted 8.8 million viewers and had a 52.2% market share. In the target demographic, the pregame show obtained a 54.9% share. Friday's second quarterfinal match between Brazil and Colombia attracted 13.98 million viewers starting at 10pm. In the target demographic, Brazil's 2-1 win was watched by 5.67 million viewers. The game's market shares were 58.5% and 60.3%, respectively (QUOTENMETER, 7/5).

SATURDAY: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ZDF "recorded close to 14 million viewers for its broadcast of the Netherlands-Costa Rica quarterfinal matchup on Saturday." The game, which started at 10pm, attracted 13.89 million viewers. The number equaled a market share of 58.3%. In the target demographic, the Netherlands' 4-3 win after penalty kicks was watched by 5.77 million viewers and had a 59% share. ZDF's pregame coverage, which started shortly after 9pm, drew 6.29 million viewers. Saturday's early game between Belgium and Argentina attracted an average of 12.34 million viewers and had a 57.2% share starting at 6pm. In the target demographic, Argentina's 1-0 victory obtained a 53.9% share (QUOTENMETER, 7/6).

SILVERSTONE: QUOTENMETER's Sallhoff reported German free-to-air TV channel RTL attracted only 1.7 million viewers to its broadcast of the F1 qualifying session from Silverstone. The number translated into a market share of 17.1%. In the target demographic, the session, which saw Mercedes driver Nico Rosberg securing the pole position for Sunday's British Grand Prix, had a 14.5% share (QUOTENMETER, 7/6).
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