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SBD Global/July 4, 2014/World Cup

Neymar Wears Banned Beats By Dre Headphones During Press Conference

Brazil forward Neymar "has potentially cooked up a World Cup storm" by sporting a pair of Beats by Dre headphones -- even after players "were specifically told they were banned from the tournament," according to Jack Gaughan of the London DAILY MAIL. Neymar "wore the merchandise at a press conference on Wednesday" ahead of Brazil's quarterfinal against Colombia on Friday. The incident comes after FIFA "struck an agreement with Sony for the rights during the month-long showpiece." Players from all 32 competing countries "were told they mustn't wear Beats' product during media briefings and on matchdays." They were "all sent free pairs of Sony's gear to wear, but few have been spotted using them." Marketing experts said that "only amplifies their appeal" (DAILY MAIL, 7/2).
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International Football, Brazil

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