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SBD Global/July 4, 2014/Marketing and Sponsorship

Marketplace Roundup: Fubon Financial Holdings To Sponsor Taiwan Leg Of LPGA Tour

Fubon Financial Holdings "will sponsor the Taiwan leg of the LPGA tour" through '16. Since '11, the tournament had been hosted by the Sunrise Golf & Country Club in Taoyuan County under a three-year contract with the U.S.-based LPGA, but Sunrise Chair Hsu Tien-ya "decided this year to end the sponsorship, citing financial considerations" (CNA, 7/3). ... Lloyd Shoes "has extended deals" with two Bundesliga clubs, Werder Bremen and Bayer Leverkusen, and added a third, Hertha Berlin. The Leverkusen deal "includes signage rights at BayArena." The Werder Bremen deal "will run for two more seasons, with extra signage built into the new package of rights" (SOCCEREX, 7/3). ... Ligue 1 side AS Monaco has "tied-up a long-term deal with AIM Sport." AIM Sport "will serve as Monaco’s sponsorship and marketing agency for a long-term -- though undisclosed -- contract" (SOCCEREX, 7/3). ... NBA Houston Rockets point guard Jeremy Lin "is set to land in Taiwan July 16 for a week-long visit" sponsored by adidas. Adidas will sell limited edition Lin sneakers at its flagship store in Taipei on Saturday (CNA, 7/3).

INFRONT, PITCH DEALS: Infront Sports & Media has agreed to a deal with the French sailing team to aid in all marketing operations for the 35th int'l sailing challenge (Infront). ... NordicBet will become the official partner of the Champions Hockey League when it launches in August. Infront Sports & Media secured the deal, which runs through the '16-17 season (Infront). ... Virgin Racing Formula E Team "has appointed" sports and sponsorship communications agency Pitch "as it prepares to compete in the inaugural 2014 FIA Formula E Championship." The agency "will provide all PR and social media support for Virgin Racing as the team gears up for the first race of the championship" (THE DRUM, 7/3).
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