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SBD Global/July 4, 2014/Marketing and Sponsorship
Marketplace Roundup: Fubon Financial Holdings To Sponsor Taiwan Leg Of LPGA Tour
Published July 4, 2014
INFRONT, PITCH DEALS: Infront Sports & Media has agreed to a deal with the French sailing team to aid in all marketing operations for the 35th int'l sailing challenge (Infront). ... NordicBet will become the official partner of the Champions Hockey League when it launches in August. Infront Sports & Media secured the deal, which runs through the '16-17 season (Infront). ... Virgin Racing Formula E Team "has appointed" sports and sponsorship communications agency Pitch "as it prepares to compete in the inaugural 2014 FIA Formula E Championship." The agency "will provide all PR and social media support for Virgin Racing as the team gears up for the first race of the championship" (THE DRUM, 7/3).