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Marketing and Sponsorship

Haas Automation To Sponsor F1 Team Scuderia Ferrari For '14-15 Season

Haas Automation has signed on to sponsor F1’s Scuderia Ferrari team for the remainder of the '14 season and entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British Grand Prix in Silverstone. The deal is designed to give Haas Automation a chance to begin promoting its brand in F1 before it becomes a fulltime, primary sponsor of the Haas F1 team in '16. Haas Automation Founder Gene Haas is committed to become the only American owner of an F1 team in '16. He believes the move can help raise the profile of his machine tool building company overseas and boost its overseas revenue by as much as $900M. In a statement about the Scuderia Ferrari deal, Haas said, “Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.” Haas has held talks with Ferrari about becoming the manufacturer for the Haas F1 team in '16 and said publicly that he is leaning in that direction, but they have not announced a deal. The team is slated to become the first American-based F1 team since '86.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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