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SBD Global/July 4, 2014/Marketing and Sponsorship

Madrid Sports Palace Partners With Barclays; Venue To Be Renamed Barclaycard Arena

The Community of Madrid Sports Palace will be known as the Barclaycard Arena starting on Sept. 1 after Impulsa Eventos e Instalaciones, which manages the facility, reached an agreement with Barclays through '23, according to the EFE. The agreement between the Palace and Barclaycard will "allow for the improvement of the facility and the programs at the Palace, which has a capacity of 16,500 and will be one of the venues for September's FIBA World Cup." Improvements to the venue "will be carried out short-term." The sponsorship with Barclaycard will "see tickets for all events at the venue sold online." In addition to hosting the FIBA World Cup in September and next year's Euroleague Final Four, Barclaycard Arena will host Spanish Basketball League (ACB) clubs Real Madrid and Estudiantes games (EFE, 7/3).
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