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SBD Global/July 4, 2014/Marketing and Sponsorship

England & Wales Cricket Board Agrees To Three-Year Sponsorship With Etihad Airways

The England & Wales Cricket Board has signed a three-year sponsorship deal with Etihad Airways, making the carrier England cricket's first official airline. All England national squads will fly with the UAE national airline. Etihad will have access to England's players for promotional appearances, advertising at int'l grounds in England and Wales and ticket and hospitality packages. The agreement includes England's domestic int'l and overseas touring program from '14-16 and extends to winter training camps in the UAE (ECB).
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