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SBD Global/July 4, 2014/Marketing and Sponsorship

NRL Cronulla Sharks Pull Off 'Remarkable Coup,' Sign Labour Health As Sponsor

National Rugby League side Cronulla Sharks "have pulled off one of the most remarkable marketing coups in sport, signing a major sponsor amid the most dramatic week in the club’s history," according to David Riccio of the Sydney DAILY TELEGRAPH. Just four days after sacking coach Todd Carney and interim head coach Peter Sharp resigning, national safety management company Labour Health "has signed on to feature on the front of the Sharks jersey for the remaining 10 weeks of the season and possibly next year." It also "comes as the shadow" of the Australian Sports Anti-Doping Authority investigation "looms large over the club." Labour Health, which conducts drug and alcohol testing in the workplace throughout Australia, "has paid a six-figure sum to promote its brand," starting with Friday night’s clash with the Sydney Roosters (DAILY TELEGRAPH, 7/3).
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