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SBD Global/July 4, 2014/Events and Attractions
Malaysian Open Hoping To Lure Wimbledon Breakout Star Nick Kyrgios Of Australia
Published July 4, 2014
VALUE ON THE RISE: REUTERS' Ian Ransom reported marketing experts are saying that Kyrgios' brand has "shot into the stratosphere" following his win over Rafael Nadal on Tuesday. Sydney-based boutique agency Waterfront Managing Dir Sean Pickwell said the value of Kyrgios' brand has "probably quadrupled." Jack Lamacraft, the director of ad agency M&C Saatchi’s Sydney office, said, "This might well open up some lucrative commercial opportunities for him in Asia as well" (REUTERS, 7/3).