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SBD Global/July 3, 2014/Marketing and Sponsorship

PyeongChang 2018 Olympics Organizing Committee Signs The North Face As Sponsor

The organizing committee for the 2018 PyeongChang Olympics has signed its second sponsor in as many days, agreeing to a deal with U.S.-based outdoor retailer The North Face. The deal comes one day after the PyeongChang organizing committee signed its first domestic sponsor in South Korean telecom KT Corp. The signing of The North Face on Wednesday was attended by IOC President Thomas Bach in PyeongChang (PyeongChang 2018).
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