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SBD Global/June 27, 2014/Marketing and Sponsorship

Marketplace Roundup: Continental Signs $1.36M, Five-Year Naming-Rights Deal

Automotive supplier Continental "signed a deal to become the naming-rights sponsor of a new stadium in Regensburg, Germany." Continental will pay €1M ($1.36M) "to put its name on the new stadium of German 3rd League football club SSV Jahn Regensburg for five years" (BR, 6/25). ... League Two side Luton Town has extended its shirt sponsorship deal with budget airline easyJet for a further year, "to make it a sixth season in succession in partnership with the Hatters" (DUNSTABLE TODAY, 6/25). ... Australian Football League side Sydney Swans has signed a sponsorship deal with global travel search company Skyscanner. The one-year deal will see Skyscanner become the travel search provider of choice for the Swans (Sydney Swans). ... Serie A side Lazio announced a new partnership agreement with int'l fashion brand Domenico Vacca. The fashion house will dress the players of Lazio and the whole staff of the "Whites and Sky Blues" club starting with the '14-15 season (Lazio).
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