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SBD Global/June 26, 2014/Media

ITV Sees Ratings Freefall For England's Final World Cup Match Vs. Costa Rica

ITV attracted 5.8 million viewers for England's World Cup finale on Tuesday.
ITV attracted an average of 5.8 million viewers for England's final World Cup match against Costa Rica on Tuesday night, "a quarter of its peak audience for England's defeat to Uruguay last week," according to Ian Griggs of MEDIA WEEK. The audience share for ITV's coverage of England's 0-0 draw against Costa Rica, which started at 4pm local time and finished at 7:30pm, was 38.8%. By comparison, ITV's audience for England's defeat to Uruguay last week "attracted a peak" of 20.3 million viewers, higher than the 17.3 million "who tuned in to watch Andy Murray" win Wimbledon in '13 (MEDIA WEEK, 6/25).

GERMANY RATINGS: QUOTENMETER's Manuel Weis reported German public broadcaster ZDF "obtained close to a 50% market share for its broadcast of the World Cup matchup between Italy and Uruguay on Tuesday." An average of 10.31 million viewers tuned in to watch the game. Between 6-8pm, ZDF obtained a 47.3% market share for its coverage. In the target demographic 14-49, Uruguay's 1-0 win had a 45.3% share. Starting at 10pm, a total of 8.91 million viewers tuned in to watch the game between Greece and the Ivory Coast. Greece's 2-1 victory obtained market shares of 41.4% and 40.2% in the target demographic (QUOTENMETER, 6/25).
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