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SBD Global/June 25, 2014/Media

More Than 10 Million Tune In To Watch Brazil-Cameroon World Cup Match On ARD

German public broadcaster ARD "attracted satisfying ratings for its broadcasts of Monday's World Cup games," according to Manuel Nunez Sanchez of QUOTENMETER. An average of 10.33 million viewers tuned in to watch the game between Cameroon and Brazil starting at 10pm. The number translated into a market share of 44.2%. In the target demographic 14-49, Brazil's 4-1 win obtained a 43.5% share while 4.28 million viewers tuned in. The close to 30 minutes in which ARD switched the feed to the Croatia-Mexico game attracted 9.57 million viewers. Mexico's 3-0 win had market shares of 45.5% and 44.4%, respectively. Monday's early games "recorded similar ratings." The match between the Netherlands and Chile attracted 9.25 million viewers starting at 6pm. The game had a 44% market share. In the target demographic, the Netherlands' 2-0 win obtained a 44.7% share as 3.44 million viewers tuned in (QUOTENMETER, 6/24).

IN SPAIN: AS reported Monday's game between Spain and Australia attracted an audience of 5.4 million viewers, which translated to a market share of 47.4% on Mediaset's Telecinco. The game, which Spain won 3-0, was La Roja's final World Cup contest after it lost its first two matches (AS, 6/24).
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