SBD Global/June 25, 2014/Marketing and Sponsorship

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  • Tottenham Hotspur Agrees To Advertising Partnership With Sportfive

    Tottenham has signed an advertising partnership with int'l sports marketing agency Sportfive. The agency becomes Tottenham’s exclusive LED advertising sales agency for all Premier League, FA Cup, Capital One Cup and Europa League playoff and group stage matches next season (Sportfive).

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  • Caroline Wozniacki Debuts New Adidas By Stella McCartney Line During Wimbledon

    Caroline Wozniacki will sport Stella McCartney's limited edition Bomber Jacket.

    Caroline Wozniacki during her first-round Wimbledon match against Shahar Peer on Monday debuted the new "barricade FW14 collection" from adidas by Stella McCartney, according to Scarlett Russell of the London DAILY MAIL. Fellow competitors Maria Kirilenko and Andrea Petkovic "also will wear the stylish attire" on the court during the tournament. The collection "features sports bras, shorts and classic one-piece dress, t-shirt and vest." Accessories include "an on-court tennis bag and visor." It all comes "in impeccably crisp white -- save for the flash of gold on the side of the trainers." Wozniacki also will "step out on court in Stella McCartney's limited edition Bomber Jacket." Kirilenko and Petkovic will "both wear the 'Skort' ... for their matches." Kirilenko will "pair hers with the high-performance t-shirts" while Petkovic will "showcase the sleeveless collared tank, which features race-back straps" (DAILY MAIL, 6/22).

    WHITE WASH: In London, Matthew Dunn noted Maria-Teresa Torro-Flor prior to her first-round loss to Venus Williams on Monday came close to "having to root through Wimbledon's own collection of all-white clothing after falling foul of the fashion police." Just before she hit the court, officials "decided her attire failed to meet stringent new guidelines" introduced this year. Her replacement outfit also "had banding that came dangerously close to the All England Club's strict 10mm maximum." A spokesperson said that the All England Club "maintains an assortment of items of clothing for loan if players are unable to meet the requirements" (EXPRESS, 6/24).

    Print | Tags: Marketing and Sponsorship, Europe, United Kingdom
  • World Cup Player Endorsements Boost Sales For Chinese Firms

    Beijing-based newspaper Securities Daily reported that Chinese companies "are betting" on the FIFA World Cup and its top players "to raise their own profile in the market," according to the WANT CHINA TIMES. Air conditioner maker Aux "is a good example of a Chinese company that has successfully promoted itself through the World Cup," as its decision to hire David Beckham, Cristiano Ronaldo and three other stars to front its campaign during the '06 event in Germany "helped the company's overseas expansion." Another popular star is Argentina's Lionel Messi, who "has been signed up by Chinese automaker Chery, webportal Tencent and electrical appliance retailer Suning." Tencent hired Messi last July "to promote its WeChat app." Furniture retailer Red Star Malalline also saw its sales boosted by 42% during the Labor Day holiday "thanks to its marketing campaign featuring retired Italy forward Alessandro Del Piero and several others star players, even though the company was not given permission to do so" (WANT CHINA TIMES, 6/24).

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  • Tennis Ball Manufacturer Slazenger Highlights 112-Year-Old Wimbledon Role In New Ad

    Sports Direct "launched a campaign for the tennis ball manufacturer Slazenger," according to Ian Griggs of CAMPAIGN LIVE. The concept of the ad, created by Antidote, "plays on the fact that Slazenger has been the official ball supplier to Wimbledon since 1902, a 112-year partnership, which the company says is the longest in sporting history." The ad features a Slazenger tennis ball in motion on course for the baseline of a tennis court with the copy, "the focus of every point since 1902." Tim Ashton "was the creative director, art director and copywriter for the ad, while the planner was Paul Shearman and the producer was Stephen Yeates." Sports Direct "bought the media itself" (CAMPAIGN LIVE, 6/24).

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  • Second Bundesliga Side St. Pauli Signs New Shirt Sponsorship Deal With Congstar

    Second Bundesliga side FC St. Pauli "has signed a new shirt sponsorship deal with Congstar," according to the HAMBURGER ABENDBLATT. The three-year deal with the subsidiary of telecom company Deutsche Telekom will start with the '14-15 season. Congstar was the club's shirt sponsor between '06-09. St. Pauli President Stefan Orth said, "We are very happy that together with our marketing partner UFA Sports we were able to acquire Congstar as our main and shirt sponsor." St. Pauli's previous shirt sponsor, energy drink Relentless, ended its deal with the club at the end of the '13-14 season after only one year. The deal had a value of €1.7M. The new deal "is expected to have a higher value" (HAMBURGER ABENDBLATT, 6/24).

    Print | Tags: Marketing and Sponsorship, Europe
  • Marketplace Roundup: BBL Champion Bayern Munich Signs Deal With Ticketmaster

    BBL champion Bayern Munich have agreed to a deal with Ticketmaster.

    Newly crowned Basketball Bundesliga (BBL) champion Bayern Munich has signed a deal with Ticketmaster to become the club's official ticketing partner starting with the '14-15 season (Bayern Munich Basketball). ... L.A.-based CAA Sports Consulting "has acquired experiential marketing firm PGW." CAA "will work across all areas of the agency, it will primarily service CAA Sports Consulting (headed by Greg Luckman) to create innovative marketing solutions (such as guerilla and grassroots campaigns, live event production and mobile programs) for its clients, which include JPMorgan Chase, Emirates, Time Warner Cable and Guinness" (HOLLYWOOD REPORTER, 6/23). ... Conference Premier side FC Halifax Town has signed a kit sponsorship deal with adidas for the '14-15 season (FC Halifax Town). ... Glasgow 2014 unveiled Genius Gluten Free as the official provider of gluten free baked products at the Commonwealth Games. Genius will feature at the giant food village within the Glasgow Green Live Zone, known as "The Kitchen" (Glasgow 2014). ... Unilever's Sure deodorant brand "has created a tactical ad that plays on a new phenomenon in football, the referee's white spray," first seen by U.K. audiences during the World Cup. The ad by DLKW Lowe "references the white spray referees are using at the World Cup" to stop the opposition edging too near the attackers during a free kick. The "marks vanish after a short period" (CAMPAIGN LIVE, 6/23).

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