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SBD Global/June 24, 2014/Media

Social Media Analysis Reveals Rooney, Ronaldo Most Talked About World Cup Players

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Cristiano Ronaldo (pictured) and Wayne Rooney top the list of most talked about World Cup players on social media.
A social media analysis tool "has found that Brazil is the most talked about team, while England's Wayne Rooney and Portugal's Cristiano Ronaldo are the world's most talked about players," according to ASIA ONE. The analysis counducted by SAP Social Media Analytics by NetBase also showed that social media users in the U.S., U.K., Canada, India and Nigeria "discussed the World Cup most frequently." Brazil, England and Spain "have also been the most discussed teams on social media during the first two weeks of the World Cup, especially after the fall of England and Spain." Among the multitude of sponsors and partners battling for visibility, adidas, Sony and Coca-Cola "are dominating the social media sphere." When it comes to song choice, Jennifer Lopez's song "appears to be far more popular with 119,366 mentions, compared to Shakira's, which has generated only 47,445 mentions in fan conversations so far" (ASIA ONE, 6/23).
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