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SBD Global/June 24, 2014/MediaPrint All
Serie A will meet to decide on the allocation of TV rights for '15-18, "as uncertainty remains between the broadcasters," according to FOOTBALL ITALIA. The TV broadcast rights for the Italian top flight for the '15-16 through '17-18 seasons "came up for auction last week, split into five packages." Sky Sport Italia "tabled the highest bids for Packages A, B and C, outbidding Mediaset and Fox for Package A" with a €357M ($486M) offer, the same two companies again for Package B with a €422M ($574M) offer and just Fox for Package C with an offer of €15M ($20M). Mediaset, which provisionally holds Package D with a high bid of €306M ($416M), has "taken issue" with Sky’s winning bids for A and B, and is reportedly "threatening legal action arguing that under a ‘no single buyer rule,’ the corporation cannot hold the rights for both digital and satellite broadcasts." Nobody bid for Package E, but "there remains a potential total windfall" for Serie A, should Sky keep A and B and Mediaset take D, of more than €1.1B ($1.5B), representing a €286M ($389M) increase on the current three-year package "that runs until the end of next season." The Serie A will "vote on the allocation" of the TV rights. Part of the decision "will be based on balancing the potential increase in income against the risk of any legal action being taken by unhappy parties" (FOOTBALL ITALIA, 6/23).
Wimbledon is "returning to Spanish TV screens thanks to Canal+," according to F. Faucha of AS. The tournament will be available in Spain "exclusively through Canal+ Deportes" from Monday through July 6. Wimbledon's semifinals and final -- from July 3-6 -- will also be broadcast on Canal+ 1. Among the "changes for this year, tennis fans" without TV packages including Canal+ will able to pay €10 ($14) plus IVA to see the action. Canal+ is also offering "Multiwimbledon," with six courts to choose from during the first week of the competition. Another "strong point will be the use of 'Líbero,' a sports analysis system that has become fundamental in analyzing football games" (AS, 6/23).
German public broadcaster ZDF "attracted more than 8 million viewers to Algeria's first World Cup victory since '82 on Sunday," according to Sidney Schering of QUOTENMETER. The game between Algeria and South Korea, which started at 9pm, was watched by 8.13 million viewers. In the target demographic 14-49, Algeria's 4-2 win attracted 3.15 million viewers. The game's market shares were 27.3% and 26.4%, respectively. Ahead of the Algeria-South Korea match, 8.84 million viewers tuned in to watch the game between Belgium and Ruissa on ZDF. The game, which started at 6pm, had a 39.4% market share. In the target demographic, Belgium's 1-0 victory attracted 3.26 million viewers and obtained a 38.9% share (QUOTENMETER, 6/23).
IN JAPAN: KYODO reported the TV viewer rating for Japan's World Cup match Friday against Greece in greater Tokyo "was the lowest since Japan's 1998 debut in the tournament, apparently due to the live broadcast taking place during morning commuting hours." Ratings agency Video Research Ltd. said Monday that the average rating of the group-stage match aired by Nippon Television stood at 33.6% in the Kanto region centered in Tokyo, and 33.1% in the Kansai region centered in Osaka. The rating during the match, which finished in a 0-0 draw, peaked at 43.3 % in Kanto and 42.9% in Kansai, both during the first half. The "previous low through all five World Cup matches Japan has participated in since 1998 was 37.2 percent logged in 2006 in a game with Brazil" (KYODO, 6/23).
A social media analysis tool "has found that Brazil is the most talked about team, while England's Wayne Rooney and Portugal's Cristiano Ronaldo are the world's most talked about players," according to ASIA ONE. The analysis counducted by SAP Social Media Analytics by NetBase also showed that social media users in the U.S., U.K., Canada, India and Nigeria "discussed the World Cup most frequently." Brazil, England and Spain "have also been the most discussed teams on social media during the first two weeks of the World Cup, especially after the fall of England and Spain." Among the multitude of sponsors and partners battling for visibility, adidas, Sony and Coca-Cola "are dominating the social media sphere." When it comes to song choice, Jennifer Lopez's song "appears to be far more popular with 119,366 mentions, compared to Shakira's, which has generated only 47,445 mentions in fan conversations so far" (ASIA ONE, 6/23).
German pay-TV channel Sky Deutschland "announced its coverage plans for Wimbledon." Sky will show a total of 350 hours live from the Grand Slam event, which started on Monday, on five individual channels. The plans "also include a special Wimbledon channel, 'Live@Wimbledon,' that shows behind-the-scenes footage, interviews and live highlights for several hours each day" (DWDL, 6/23). ... The All England Lawn Tennis Club "is building on the success of last year’s Wimbledon promotional activity with a new campaign from creative agency Space designed to drive intimacy between The Championships and visitors to the AELTC and the surrounding areas." The campaign "hopes to extend the brand’s footprint beyond the four walls of the AELTC and build visitor anticipation and excitement with Wimbledon branding and tournament imaging visible as soon as visitors exit the trains and tubes at Wimbledon and Southfields stations" (THE DRUM, 6/23).
WORLD CUP NOTES: NWS Digital Asia "has secured a package of non-exclusive mobile and internet rights in Vietnam" to the 2014 FIFA World Cup. The deal ensures that BallBall, the News Corp-owned broadcaster’s online portal, "will carry a wide range of programming from the tournament to complement the official match highlights." This "will include themed video packages, daily round-ups, data feeds, infographics and written editorial" (SOCCEREX, 6/23). ... The Delhi High Court "issued an injunction order restraining around 400 private websites" from beaming World Cup matches. The judge, who listed the matter to come up in the last week of July, "gave the directive after hearing Saikrishna Rajagopal who was arguing on behalf of Multi Screen Media Entertainment (Sony) which holds the exclusive rights for beaming the matches in India" (INDIAN TELEVISION, 6/23).