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SBD Global/June 24, 2014/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club FC Cologne Extends Partnership With Ford

Newly promoted Bundesliga club FC Cologne "has extended its partnership with Ford until at least '15." Ford Germany President Bernhard Mattes said, "We are looking forward to the Bundesliga and want and certainly will have a future together with the club." Mattes added that "nothing is official yet." However, the contract "has been drawn up and is ready to be signed by Ford" (EXPRESS, 6/20). ... Asian online gaming brand Fun88 announced the renewal of its partnership with EPL side Burnley. The Clarets have reached the end of their two-year shirt sponsorship deal with online kitchen specialists Premier Range, which will be replaced by Fun88 for the '14-15 season (Burnley). ... Spanish tennis player Garbine Muguruza "has just bagged her first major endorsement deal" after signing with Japanese automobile manufacturer Mazda as its new brand ambassador (TENNIS WORLD USA, 6/22). ... League One side Barnsley announced an extension to its commercial partnership with industrial recycling company CK Beckett. The Barnsley-based company has signed a home and away shirt deal which gets underway at the start of next season and runs until the end of the '16-17 season. In addition, CK Beckett will renew its sponsorship of the South Stand and will become the new sponsors of the Family Area in the East Stand (Barnsley FC). ... Coca-Cola Canada has agreed to a three-year deal with world No. 12 tennis player Genie Bouchard, of Montreal (Coca-Cola). ... League Two Exeter City named WTS.co.uk -- the former sponsors of League Two side Torquay United -- "as its newest major club partner, with WTS becoming both the main stand sponsor at St James Park (formerly the Flybe Stand, and now the WTS Stand), as well as the new sponsors of the shorts the team will play all League and Cup fixtures in this season" (EXETER EXPRESS & ECHO, 6/23). ... League One side Sheffield United has agreed to a two-year back-of-shirt sponsorship deal with DBL Logistics. The club also agreed to a four-year kit deal with adidas (Sheffield United).
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