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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club FC Cologne Extends Partnership With Ford

Newly promoted Bundesliga club FC Cologne "has extended its partnership with Ford until at least '15." Ford Germany President Bernhard Mattes said, "We are looking forward to the Bundesliga and want and certainly will have a future together with the club." Mattes added that "nothing is official yet." However, the contract "has been drawn up and is ready to be signed by Ford" (EXPRESS, 6/20). ... Asian online gaming brand Fun88 announced the renewal of its partnership with EPL side Burnley. The Clarets have reached the end of their two-year shirt sponsorship deal with online kitchen specialists Premier Range, which will be replaced by Fun88 for the '14-15 season (Burnley). ... Spanish tennis player Garbine Muguruza "has just bagged her first major endorsement deal" after signing with Japanese automobile manufacturer Mazda as its new brand ambassador (TENNIS WORLD USA, 6/22). ... League One side Barnsley announced an extension to its commercial partnership with industrial recycling company CK Beckett. The Barnsley-based company has signed a home and away shirt deal which gets underway at the start of next season and runs until the end of the '16-17 season. In addition, CK Beckett will renew its sponsorship of the South Stand and will become the new sponsors of the Family Area in the East Stand (Barnsley FC). ... Coca-Cola Canada has agreed to a three-year deal with world No. 12 tennis player Genie Bouchard, of Montreal (Coca-Cola). ... League Two Exeter City named WTS.co.uk -- the former sponsors of League Two side Torquay United -- "as its newest major club partner, with WTS becoming both the main stand sponsor at St James Park (formerly the Flybe Stand, and now the WTS Stand), as well as the new sponsors of the shorts the team will play all League and Cup fixtures in this season" (EXETER EXPRESS & ECHO, 6/23). ... League One side Sheffield United has agreed to a two-year back-of-shirt sponsorship deal with DBL Logistics. The club also agreed to a four-year kit deal with adidas (Sheffield United).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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