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SBD Global/June 20, 2014/Media

Media Notes: Australia's 'Lingerie' Football League Loses TV Broadcast Deal

The "controversial" Legends Football League -- women who play gridiron in skimpy underwear -- "have lost their broadcast deal with Channel Seven for its second season in Australia." A Channel Seven spokesperson said that the emerging sport "would no longer be televised." This is despite the LFL claiming the league attracted “record” TV ratings and even beat A-League broadcasts with audiences of more than 300,000. The news comes as the LFL confirmed that it "will expand into South Australia for its second season after it hailed its inaugural season a success" (THE AGE, 6/19). ... The Australian Football League "has arranged an official draft meeting" in September for a reality TV program in which the winner "is guaranteed a spot on a club's rookie list." The meeting will be the final episode, shown live, for the Foxtel program "The Recruit," in which 50 players are "progressively reduced to a final three, with the winner guaranteed a position on a club list as a 'category B' rookie -- the same status as an international player or one recruited from another sport" (THE AGE, 6/19). ... Coverage of the Limacol Caribbean Premier League "will be available to over 200 million people across the world via a collection of leading broadcasters, when the high octane T20 competition kicks off in Grenada on July 11th." Broadcasters such as BT Sport, ESPN3, Australia's Fox Sports and India's Sony Six "have all signed deals to carry live coverage of this year’s tournament" (SKN VIBES, 6/18). ... 3e agreed to free-to-air broadcast rights in Ireland with The Ultimate Fighting Championship. 3e, part of the TV3 Group, will broadcast live from the O2 Arena in Dublin from 8pm. This is the first time a UFC event will be broadcast to a terrestrial audience in Ireland (TV3).
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