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SBD Global/June 20, 2014/Marketing and Sponsorship

Marketplace Roundup: DEL Club Cologne Extends Shirt Sponsorship With RheinEnergie

German Hockey League (DEL) club Cologne Sharks has extended its shirt sponsorship deal with local utility provider RheinEnergie for another year. The partnership between the club and RheinEnergie will enter its 16th year with the begining of the '14-15 season. The company's logo will remain front and center on the club's jerseys (Cologne Sharks). ... Imagine Cruising has agreed to a two-year sponsorship with League One Swindon Town (Swindon Town). ... Premier League side West Ham United has announced a partnership with bookmaker Marathonbet to make it the club's new betting partner. The long-term partnership runs from the beginning of the '14-15 campaign, and will also see Marathonbet become the title partner of the club's annual home preseason match, The Marathonbet Cup (West Ham). ... The 2014 National College and Technical Institute Championships in Cambodia which began on Monday, "has been boosted by sponsorship from Angkor beer company." The deal "has been brokered thanks to" the Minister of Education, Youth, and Sport Dr. Hang Chuon Naron (PHNOM PENH POST, 6/19).
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