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Marketing and Sponsorship

Marketplace Roundup: DEL Club Cologne Extends Shirt Sponsorship With RheinEnergie

German Hockey League (DEL) club Cologne Sharks has extended its shirt sponsorship deal with local utility provider RheinEnergie for another year. The partnership between the club and RheinEnergie will enter its 16th year with the begining of the '14-15 season. The company's logo will remain front and center on the club's jerseys (Cologne Sharks). ... Imagine Cruising has agreed to a two-year sponsorship with League One Swindon Town (Swindon Town). ... Premier League side West Ham United has announced a partnership with bookmaker Marathonbet to make it the club's new betting partner. The long-term partnership runs from the beginning of the '14-15 campaign, and will also see Marathonbet become the title partner of the club's annual home preseason match, The Marathonbet Cup (West Ham). ... The 2014 National College and Technical Institute Championships in Cambodia which began on Monday, "has been boosted by sponsorship from Angkor beer company." The deal "has been brokered thanks to" the Minister of Education, Youth, and Sport Dr. Hang Chuon Naron (PHNOM PENH POST, 6/19).

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NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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