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SBD Global/June 20, 2014/Marketing and Sponsorship

Scottish Professional Football League Still Struggling To Find Lead Sponsor

The Scottish Professional Football League has "yet to entice a lead sponsor," and CEO Stewart Regan believes that there "is still a long way to go before Scottish football is back on its feet," according to Scott McDermott of the Scotland DAILY RECORD. The announcement "could be made next week about a restructure of the TV deal, allowing more Championship games to be screened." Regan: “There will be very exciting games in the Championship next season. But on the basis there’s no commercial partners coming into the league it’s clearly not as attractive as everyone would like” (DAILY RECORD, 6/19).
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