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SBD Global/June 19, 2014/Media

Channel 4 Racing Figures Hold Up For First Day Of Royal Ascot

Channel 4 Racing "breathed a sigh of relief on Wednesday morning as it emerged that its audience for the opening day of Royal Ascot was all but identical to last year’s," according to Chris Cook of the London GUARDIAN. The program "has come under increased scrutiny from racing’s power-brokers after some disappointing audiences, notably for the Derby less than a fortnight ago." Channel 4 "recorded an average audience figure of 594,000 for its Tuesday afternoon broadcast, compared to 610,000 for the same day last year." While that marginally lower figure "may be disappointing," it comes against a background of a smaller number of people watching TV and the program’s audience share was slightly up from 7.8% to 8.1%. Channel 4 "is offering no formal comment on the figures at this stage, preferring to see how the figures hold up during the rest of the week" (GUARDIAN, 6/18).
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