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SBD Global/June 19, 2014/Marketing and Sponsorship

Rafael Nadal Becomes Global Ambassador For Spanish Telecom Telefónica

Rafael Nadal will be an ambassador for Spanish telecom Telefónica for the next six years, according to SPORT. The idea is for Nadal to represent Telefónica "at the institutional level and its brands (Movistar, O2 and Vivo) in all corners of the world where the telecom has a presence." Nadal will be the face of the company in Spain, the U.K., Germany and Latin America. He is "expected to participate in events with clients and employees as well as various institutions." Through the agreement, Movistar TV will have access to Nadal's "interviews and will produce its own content related to the player" (SPORT, 6/17).
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