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SBD Global/June 19, 2014/World Cup
Coke, Budweiser, Nike Keep Activating Around FIFA World Cup Despite Protests In Brazil
Published June 19, 2014
SOCIAL STUDIES: Budweiser’s #ManoftheMatch hashtag on Twitter had its biggest day on Monday, with 2.3 times as many tweets as the previous four days of the World Cup, according to an analysis of social media by Atlanta-based consulting and marketing firm CSE. The largest volume of tweets with the Budweiser hashtag occurred during the Germany-Portugal match. Meanwhile, Degree, which is a sponsor of the U.S. men’s national team, used a live guest tweeter during the U.S.-Ghana match. Former USMNT player and current Fox Sports analyst Brian McBride was live tweeting throughout the match, and the company’s feed ended up with 75 tweets for the day. Prior to that, @DegreeMen had averaged around four tweets per day from June 1-15. Nike Soccer also was tweeting during U.S.-Ghana, and during the middle of the match tweeted out “