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SBD Global/June 18, 2014/Media

Deutsche Telekom Acquires Media Rights For Basketball Bundesliga Through '17-18

Telecom company Deutsche Telekom has acquired all media rights for the upcoming four Basketball Bundesliga (BBL) seasons. The agreement includes national and int'l audio-visual rights for the '14-15, '15-16, '16-17 and '17-18 seasons. Both parties agreed not to release any financial information. Starting this fall, Deutsche Telekom will show all 306 regular-season games, all playoff games, BBL Top Four (German Cup), BBL All-Star Day, BBL Champions Cup and German Cup qualification games. Telekom customers will receive this offer free-of-charge and can access the games through its Entertain package on TV, desktop PC, tablet and smart phone. BBL CEO Jan Pommer said, "We are very happy that we won a strong partner in Deutsche Telekom, which will together with us pursue new and innovative paths" (BBL).
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