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SBD Global/June 18, 2014/Marketing and Sponsorship

La Liga Side Athletic Bilbao Extends Partnerships With Petronor, Kutxabank

La Liga side Athletic Bilbao renewed its partnership with shirt sponsor Petronor, an oil company that is extending its partnership with the club for a seventh season, according to Pako Ruiz of DEIA. Spanish bank Kutxabank, through its subsidiary BBK, is "improving its sponsorship," which it has maintained since '92, with the exception of a "small break from '05-06." Petronor "will keep its place on the front of the Athletic Bilbao shirt, while the BBK logo will occupy the left sleeve" (DEIA, 6/17).
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