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SBD Global/June 16, 2014/Media
BBC Draws More Than 15 Million Viewers For England's World Cup Opener Despite Late Start
Published June 16, 2014
IN GERMANY: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ARD "recorded outstanding ratings for its broadcast of Saturday's World Cup games." The game between Uruguay and Costa Rica, which started at 9pm, attracted 9.46 million viewers. The number translated into a market share of 34.2%. In the target demographic 14-49, Costa Rica's 3-1 victory had a market share of 41.5% as 4.21 million viewers tuned in. The day's first game between Colombia and Greece was watched by 7.14 million viewers and obtained a 39.3% share starting at 6pm. In the target demographic, Colombia's 3-0 win had a 44.7% share. The highest-rated game was the clash between England and Italy. The game, which kicked off at midnight, attracted 7.49 million viewers and had a 56.6% share. In the target demographic, Italy's 2-1 win obtained a market share of 58%. Thursday's World Cup opening match between Brazil and Croatia attracted 15.87 million viewers on German public broadcaster ZDF. On Friday, a total of 14.58 million viewers tuned in to watch the matchup between Spain and the Netherlands on ZDF (QUOTENMETER, 6/15).