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SBD Global/June 16, 2014/Marketing and Sponsorship

Brazil, Chelsea Midfielder Willian Signs Endorsement Deal With Soft Drink Brand

Brazilian and Chelsea midfielder Willian has signed an endorsement deal with Brazilian soft drink manufacturer Guaraná Antarctica. Willian will appear in advertising for the soft drink brand with some of his national teammates. Willian: "I was 15 when I won the World Cup Guaraná Antarctica in 2004. Was a very special moment. I took it to my life, like a dream to be able to return for the national team and now I am taking this opportunity" (Guaraná Antarctica). Willian is a former participant in the World Cup Guaraná Antarctica youth football tournament, which begain in '04. He is part of Brazil's World Cup squad, but did not appear in Brazil's 3-1 win over Croatia in the opening game (SBD Global).
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