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SBD Global/June 16, 2014/Marketing and Sponsorship

Gaming Tech Provider Power8 Signs 7-Year, $41M Sponsorship Deal With La Liga Espanyol

Power8 will become Espanyol's new kit, stadium sponsor.
La Liga side Espanyol signed a sponsorship agreement with gaming technology provider Power8 for the next seven seasons, according to Juan Terrats of EL PERIODICO. The deal is worth a total of €30M ($41M) -- €4.5M ($6M) per season. Power8 will have its name on Espanyol's stadium and "will become the club's principal shirt sponsor, replacing Cancún." Espanyol is "trying to have Cancún move its name to the back of the shirt or to the shorts, as the club wants to continue to count on Cancún's sponsorship." Power8 has sponsored EPL side Fulham for the last five months and has "an important commercial relationship with Everton" through '15. This agreement "will become the most important sponsorship in Espanyol history" (EL PERIODICO, 6/13). As part of the agreement, Power8 will have a dominant presence at Espanyol's Cornellá-El Prat stadium, which will officially be called Power8 Stadium. Espanyol President Joan Collet said that the club is fulfilling one of the principal objectives of its commercial strategy and called the agreement an example of the club's potential and its future possibilities (Espanyol).
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