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SBD Global/June 13, 2014/World Cup

Safety Of Execs, Wealthy Fans Turning Into Big Business At 2014 FIFA World Cup

Brazil "is beefing up security" for the World Cup, but corporate execs and wealthy fans "are sparing no expense when it comes to their safety," according to Ben Rooney of CNN. These "elite fans will spend hundreds of thousands of dollars" on armored cars, body guards and -- if need be -- a helicopter "to airlift them out of a sketchy situation." An estimated 30,000 to 60,000 people will spend between $10,000 and $20,000 per person on "enhanced security services" at the World Cup, according to iJET, a security company that advises multinational corporations. That translates to a windfall of up to $12M "for the private security industry." The services range from advice on which neighborhoods to avoid after dark and "intelligence" reports on protests that could shut down traffic, to more drastic measures such as "extractions" and ransom negotiations (CNN, 6/12).
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International Football, Brazil

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