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SBD Global/June 13, 2014/Marketing and Sponsorship

Formula E Appoints Dare As International Creative Account

Formula E "has appointed Dare to its international creative account," according to CAMPAIGN LIVE. Dare beat three agencies, including VCCP, "and will be tasked with helping to launch Formula E’s inaugural season in September." The agency’s brief "spans all channels" in the 10 host markets. Formula E "is in final conversations with a media agency for the project." It "is expected to spend" more than £15M ($25M) on the campaign (CAMPAIGN LIVE, 6/12).
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