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Media Notes: World Cup To Be Broadcast On APP In China

China's Central Television, jointly with the digital firm of Ali Cloud, "released the unique APP product that is authorized to broadcast the World Cup live." Besides TV and web, APP on mobile devices "has become the 3rd platform to watch the tournament live." Ali Cloud, subordinated to China's biggest e-commerce firm Alibaba Group, "provides the cloud computing techniques and platform for APP 'CCTV5'" (XINHUA, 6/11). ... Turkish agency Saran Media "has acquired a package of rights" for the '15 and '16 Copa Libertadores. The deal "will see Saran sell on the rights, which incorporate free-to-air, pay-TV, pay-per-view, and IPTV, to broadcasters in Turkey and Iceland." The rights include a minimum of 48 matches per season, as well as a weekly highlights program from the Copa Libertadores (GOAL, 6/10).

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