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SBD Global/June 12, 2014/Marketing and Sponsorship

Marketplace Roundup: HBL Side SG Flensburg-Handewitt Signs New Shirt Sponsorship Deal

Handball Bundesliga (HBL) club SG Flensburg-Handewitt has signed a new three-year shirt sponsorship deal with furniture store Dänisches Bettenlager. The company's logo will be featured on the club's jersey through the end of the '16-17 season. Dänisches Bettenlager is replacing online betting provider bet-at-home.com as the club's shirt sponsor (SG Flensburg-Handewitt). ... Swiss watch brand TAG Heuer and Dempsey Racing have signed a long-term partnership beginning with this weekends' 24 Hours of Le Mans. TAG Heuer and Dempsey Racing, in partnership with Proton Competition, is competing in this year's race with team drivers Patrick Dempsey, Joe Foster and Patrick Long (TAG Heuer). ... Maria Sharapova will become the new face of Avon frangrance brand Avon Luck. The fragrance will launch in Europe in September followed by North America in October and Asia-Pacific in November (Avon). ... Conference Premier side Forest Green Rovers have named Puma as its official kit supplier (FGR). ... Mobile network Truphone has been named the official global supplier for mobile voice and data services of the Volvo Ocean Race. Truphone will provide global mobile services to emloyees of the event for 36 months (Truphone). ... League Championship side Birmingham City have named payment app Zapaygo as its principal partner for the next two years. Zapaygo will be on the club's kit through the '15-16 season (Birmingham City). ... Premiership side Harlequins "have signed a three year deal" with adidas "to produce their famous multi-coloured jerseys." Adidas will provide home, away and training kits for the '14-15 season, "as well as the club's Big Game 7 shirt" (London EVENING STANDARD, 6/11). ... Perry Ellis Int'l has entered into a license agreement with Creas Fashions, granting rights under the Ben Hogan brand in South Korea for men's and women's golf apparel. Creas will distribute product throughout South Korea in department stores, golf specialty stores and through home shopping (Creas).
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